Southern Ehime is a captivating region where natural beauty and history intertwine. Its landscape is defined by terraced hills, rugged coastlines, and historic castle towns. In this serene corner of Japan, the past thrives in sustainable fishing villages, Mikan orchards, stone-walled coastal hamlets, and beautifully preserved heritage sites in towns like Ozu and Uchiko. The region’s enduring charm offers travellers a profound connection to Japan’s cultural and historical roots.